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Why being a B Corp is important to us
A B Corp certification is given to businesses, committed to promoting social and environmental change through positive business practices. Read the post to find out why it’s so important.
Where does marketing stop and sales start?
This is one of the most important handover points to get right in any company. But the boundaries are really fuzzy. How many times have you heard comments like this? “We could improve performance if…
5 steps to building a high-performing sales team
Have you ever baked a cake? A few people who are expert bakers can throw together a few ingredients and come up with something sweet and fluffy in a matter of minutes. Most of us,…
Three ways to understand your ideal prospect
Knowing your ideal prospect is vital to be able to connect with them, and have a higher chance of turning them into a client. But how do we find out more about them?How do you…
How to attract the right customers for your business
Identifying and attracting the right customers for your business isn’t always an easy task and you’ll often need to make tough choices at both a strategic and operational level to optimise your sales. Remember those…
When’s the best time to start selling?
Short answer: The best time was yesterday, so if you’re too late then start today. This is a discussion we’ve heard a few times recently. It’s often asked in the context of a new product…
How do you give feedback to sales people?
Questions around giving feedback to sales people is something that’s come around a number of times just recently. It’s perhaps revealing that it rarely shows up as a question about “building a buzzing sales team”…
One small business on the road to net zero
March was B Corp month, but you might not have noticed. It was planned as a month of celebration for a rapidly growing global movement, but with events in Ukraine it took on a more…
When’s the right time to create a business strategy?
This question came up with clients a couple of times in February. This challenge is especially acute as 2022 kicks off with so many uncertainties. Many organisations have seen their “known knowns” torn apart in…