Sales Training
Untangling Sales Enablement
I spent many years in key account management for the UK’s biggest consumer goods companies. The first time I was asked to present recommendations for a major retailer’s range review I was completely stumped. How were you supposed to approach that? Asking my colleagues, I was advised to simply present each of my brands in…
Read More5 questions to answer before employing a Sales Mentor
Most business owners are not sales experts. AND most business owners will never pay for sales advice or a Sales Mentor. Is this the most damaging equation in your business today? The first part of the equation is perfectly understandable. When people leave education their career usually introduces them to something they are good at…
Read MoreWhat is your ideal selling style?
Are you having trouble figuring out your ideal selling style? You won’t be on your own if you’re a bit uncomfortable about selling. Let’s be honest, sales has lots of negative connotations. The Hollywood portrayal of sales is always the brash, win-at-all-costs mentality. Think of the Wolf of Wall Street or Richard Gere in Pretty…
Read MoreIs B Corp certification greenwashing?
We’ve now been a B Corp for four years so this is a subject close to our hearts and one we’re open to debating. What is greenwashing? According to Wikipedia: Greenwashing is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an…
Read MoreHow to get the best out of a mentoring Discovery call
Discovery calls are often used by mentors or consultants to better understand your current situation. They also act as a “getting to know you” experience in which you can both work out whether you get on together or not. The mentor will want to understand whether they can really help you or not. Though some…
Read MoreFive ways to motivate a sales team in 2024
Every business wants a motivated sales team but what makes this even more important in 2024? Three things stand out as being unusual in the coming year: You might argue good sales people shouldn’t need motivating, so let’s start there. Remove the piss-off factors Really this shouldn’t need writing, but the reality in many sales…
Read MoreIs a Sales Mentor strategic or tactical?
How do people react when you explain what you do? It’s always interesting to see whether the response is enthusiastic or politely passive. But more than this, do people actually get it? You know in detail what you do – and in the context of your industry it makes complete sense. But most conversations are…
Read More7 tips for successful sales pitches
When it comes to successful sales pitches, there are some components that should show up every time. You need confidence and enthusiasm. You need to know what your message is and who your audience is. And you need to look the part and have the right tools or materials to convince the listener. For this…
Read MoreThe importance of customer loyalty and how to measure it
If sales measures had a Greatest Hits catalogue then customer loyalty would be the one everyone is singing along to. Customer loyalty is the banger that keeps everyone singing long after the band have left the stage. Customer loyalty is what gets you more deals, at higher prices, at a lower cost of acquisition. It’s…
Read MoreWhat sort of sales training does my business need?
It’s surprising how often companies decide they need sales training before answering this key question. In many ways the decision is a no-brainer: Good sales training helps you engage better with customers and it helps motivate and keep great sales people. So budget time comes around again and everyone agrees “sales training” is something that…
Read More5 mistakes that lead to unsustainable sales deals
Sustainable selling is something we frequently speak about. Why is that? It’s because sales is a specialism that’s full of people offering quick fixes, which can result in unsustainable sales. Search Google for sales questions and you’ll find plenty of “clever” questions designed to manipulate customers. Not to mention the countless lead gen businesses promising…
Read MoreMoving sales from an artform to a science
Successful selling. Is it about working alongside someone and collaborating on solutions, or is it about getting them to do what you want? Is it about helping them or manipulating them? We hear both of these views and there are believers in both approaches. Nor is it easy to draw the line between these styles.…
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