AI in sales. Opportunity or threat?

Sales leaders are feeling the squeeze: deals are slowing, buyers are harder to reach, and the sales process is getting more complex by the day. But the real risk? While many mid-sized businesses are still dabbling with AI to tidy up emails, enterprise competitors are using it to win revenue.

This blog breaks down what’s actually happening in the market, why AI is no longer optional in sales, and how growing businesses can use it to compete — and win — in 2026. If you’re wondering whether AI is an opportunity or a threat, the answer is simple: it depends on how fast you move.

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Climbing the sales professional career ladder can be both exciting and daunting. Read about the journey and potential obstacles.

What’s going to drive sales success in 2026?

After a long, hot summer, schools are finally back. B&Q is ripping out lawnmower displays to make space for Christmas lights. September means work is back, and for many it’s time to start planning for 2026. What are going to be the big sales trends that drive success in the coming year? Business Confidence With…

What’s it like to be part of a winning sales culture?

This is Sales Untangled Co-Founder, Martin’s story on sales cultures… “It was the early 90s and the afternoon sun was beating down as I floated on my back in the hotel pool. I vividly remember looking up at the neon hotel sign and thinking: Wow! How did a boy from East Hull end up here:…

Building a sales pipeline through referrals

“Do you help with lead gen?” This is a question that always makes us pause. The outcome of successful lead gen is more sales…but surely it’s a marketing activity isn’t it? Similarly, there’s often questions around whose job it is to gain referrals and introductions. If you read marketing textbooks they’ll tell you marketing is…

Untangling Sales Enablement

I spent many years in key account management for the UK’s biggest consumer goods companies. The first time I was asked to present recommendations for a major retailer’s range review I was completely stumped. How were you supposed to approach that? Asking my colleagues, I was advised to simply present each of my brands in…

5 questions to answer before employing a Sales Mentor

Most business owners are not sales experts. AND most business owners will never pay for sales advice or a Sales Mentor. Is this the most damaging equation in your business today? The first part of the equation is perfectly understandable. When people leave education their career usually introduces them to something they are good at…

What is your ideal selling style?

Are you having trouble figuring out your ideal selling style? You won’t be on your own if you’re a bit uncomfortable about selling. Let’s be honest, sales has lots of negative connotations. The Hollywood portrayal of sales is always the brash, win-at-all-costs mentality. Think of the Wolf of Wall Street or Richard Gere in Pretty…

Is B Corp certification greenwashing?

We’ve now been a B Corp for four years so this is a subject close to our hearts and one we’re open to debating. What is greenwashing? According to Wikipedia: Greenwashing is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an…

How to get the best out of a mentoring Discovery call

Discovery calls are often used by mentors or consultants to better understand your current situation. They also act as a “getting to know you” experience in which you can both work out whether you get on together or not. The mentor will want to understand whether they can really help you or not. Though some…

Five ways to motivate a sales team in 2024

Every business wants a motivated sales team but what makes this even more important in 2024? Three things stand out as being unusual in the coming year: You might argue good sales people shouldn’t need motivating, so let’s start there. Remove the piss-off factors Really this shouldn’t need writing, but the reality in many sales…

Is a Sales Mentor strategic or tactical?

How do people react when you explain what you do? It’s always interesting to see whether the response is enthusiastic or politely passive. But more than this, do people actually get it? You know in detail what you do – and in the context of your industry it makes complete sense. But most conversations are…