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AI in sales

AI in sales. Opportunity or threat?

Sales leaders are feeling the squeeze: deals are slowing, buyers are harder to reach, and the sales process is getting more complex by the day. But the real risk? While many mid-sized businesses are still dabbling with AI to tidy up emails, enterprise competitors are using it to win revenue.

This blog breaks down what’s actually happening in the market, why AI is no longer optional in sales, and how growing businesses can use it to compete — and win — in 2026. If you’re wondering whether AI is an opportunity or a threat, the answer is simple: it depends on how fast you move.

The phrase Payment Due written in black text on a yellow sticky note posted to a calendar page as a reminder. Close up of a personal agenda, top view.

Your sales team is your first line of defence against late payments

Most businesses we know have a little celebratory dance they keep for days when a big order comes in. Few think about the possibility of late payments. Quite rightly. It’s a time to stop and…

Trust written in scrabble letters

The fragility of trust in hybrid teams — and the promises leaders break

Leading and building trust in a hybrid team is a bit like trying to toast marshmallows over a candle while someone keeps opening a window. You’re expected to conjure warmth and cohesion while nobody’s actually…

From cradle to grave. Supporting talented sales professionals at every stage of their career.

Climbing the sales professional career ladder can be both exciting and daunting. Read about the journey and potential obstacles.

Two hands forming a heart shape over a sunset showing leadership love story

A Leadership Love Story (with a Warning Label)

Leadership is often described as a love story. But let’s be clear: it’s not the glossy kind with soft lighting and perfect endings. It’s more like a Quentin Blake illustration — a bit lopsided, slightly…

Is being a BCorp worth it - a seedling in a hand

Should we be concerned about B Lab’s new B Corp standards? A UK B Corp’s perspective

B Corp standards are changing. Announced earlier this year, the new standards, applicable from 2026, will fundamentally change what it means to be a B Corp. The new standards cover seven mandatory areas, including Climate,…

What’s going to drive sales success in 2026?

After a long, hot summer, schools are finally back. B&Q is ripping out lawnmower displays to make space for Christmas lights. September means work is back, and for many it’s time to start planning for…

A graph showing increasing sales in a flat market

Crush sales slumps: Accelerate growth in a flat market

So many people are reporting to us that sales are slow at the moment. It feels like we are in a flat market. Not necessarily bad sales figures, just endless delays in getting to a…

Building teams through psychometric profiling

Agile vs Chaotic Leadership: Navigating the fine line between adaptability and disorder

In today’s rapidly changing business environment, leaders are increasingly expected to be agile. But agility, when misunderstood or misapplied, can easily drift into chaos. We see this a lot when running Emergenetics® workshops. One of…