Why so many sales forecasts are fiction dressed up as data

Sales forecast

A sales forecast is only as good as the sales leadership, operational discipline and culture that sits behind it. The good news is that it’s possible to shift these things, replacing optimism with a more scientific approach. That’s a load off the shoulders of most business owners.

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Time to Value: Why clients question the value you deliver. And how to fix it

Time to value, a clock made of blocks

You delivered great work. So why is your value still being questioned? For many B2B service businesses, this is where things start to unravel. The project lands, the work was delivered, and the client was satisfied. But a few months later, the relationship feels fragile. Procurement starts asking harder questions. A competitor appears with a…

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Tech sales as the Growth Engine

sales growth

Sales and revenue are the engine of growth. The product roadmap is the destination. What happens when tech businesses apply more sophistication to the destination than to the engine that funds it? Discovery: the comfortable lie in tech sales Tech sales’ favourite illusion: “We’ve done Discovery.” Most tech sales teams will tell you they’re good…

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Crush sales slumps: Accelerate growth in a flat market

A graph showing increasing sales in a flat market

So many people are reporting to us that sales are slow at the moment. It feels like we are in a flat market. Not necessarily bad sales figures, just endless delays in getting to a Yes. “I sent over a quote last month and I’ve heard nothing” “The decision is stuck with an internal committee”…

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Will AI replace sales people?

That’s the sort of lazy headline AI would write isn’t it! Clickbait that’s intended to provoke. Take out “sales people” and you could insert any other profession to attract a different group of scrollers: You get the picture. Returning to the headline: Why does it need to be binary? Video didn’t kill the radio star,…

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