Tech sales as the Growth Engine

sales growth

Sales and revenue are the engine of growth. The product roadmap is the destination. What happens when tech businesses apply more sophistication to the destination than to the engine that funds it? Discovery: the comfortable lie in tech sales Tech sales’ favourite illusion: “We’ve done Discovery.” Most tech sales teams will tell you they’re good…

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Crush sales slumps: Accelerate growth in a flat market

A graph showing increasing sales in a flat market

So many people are reporting to us that sales are slow at the moment. It feels like we are in a flat market. Not necessarily bad sales figures, just endless delays in getting to a Yes. “I sent over a quote last month and I’ve heard nothing” “The decision is stuck with an internal committee”…

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Will AI replace sales people?

That’s the sort of lazy headline AI would write isn’t it! Clickbait that’s intended to provoke. Take out “sales people” and you could insert any other profession to attract a different group of scrollers: You get the picture. Returning to the headline: Why does it need to be binary? Video didn’t kill the radio star,…

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Building a sales pipeline through referrals

Building a sales pipeline through referrals

“Do you help with lead gen?” This is a question that always makes us pause. The outcome of successful lead gen is more sales…but surely it’s a marketing activity isn’t it? Similarly, there’s often questions around whose job it is to gain referrals and introductions. If you read marketing textbooks they’ll tell you marketing is…

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Does every business need a sales pipeline?

Does every business need a sales pipeline

Part of our Sales Untangled promise is to make business simple. So whenever this question gets asked we’re always willing to listen to why the questioner thinks their business can manage without one. [Note: This is a topic where terminology varies. For the purpose of this article we’re using the terms sales funnel and sales…

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5 tips on how to deal with ghosting in sales

There’s something strange in the neighbourhood. Who you gonna call? Ghostbusters! What’s causing the epidemic of ghosting in sales? There was a time when No just meant No. But now No is often replaced with interminable silence. Business owners are increasingly reporting this to us as one of their biggest frustrations in selling. You’re a…

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Five top tips for growing sales in 2024

“It’s got to be better than last year, hasn’t it?” That’s what we said at the end of 2020. And 2021. And again a year ago! One day the business environment will really bounce back. But as we look ahead to 2024 it feels like one of those occasions when you hope for the best…

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