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Does My Business Need A CRM System?
Whether you’re already using one or you’ve been putting it off for a while now, at some point most business owners are going to ask: does my business need a CRM system? They can seem…
What’s a sales culture and how do I get one?
Building a strong sales culture is critical to building a successful business. But it’s much easier said than done. Sales culture isn’t really about sales; it comes from a combination of leadership and teamwork. In…
What’s Customer Lifetime Value and why is it important?
Sometimes, companies will be all over you when you’re making your initial purchase but will disappear as soon as you’ve made your decision to buy. This may be because they don’t understand the importance of customer lifetime value.
Why being a B Corp is important to us
A B Corp certification is given to businesses, committed to promoting social and environmental change through positive business practices. Read the post to find out why it’s so important.
Where does marketing stop and sales start?
This is one of the most important handover points to get right in any company. But the boundaries are really fuzzy. How many times have you heard comments like this? “We could improve performance if…
5 steps to building a high-performing sales team
Have you ever baked a cake? A few people who are expert bakers can throw together a few ingredients and come up with something sweet and fluffy in a matter of minutes. Most of us,…
Three ways to understand your ideal prospect
Knowing your ideal prospect is vital to be able to connect with them, and have a higher chance of turning them into a client. But how do we find out more about them?How do you…
How to attract the right customers for your business
Identifying and attracting the right customers for your business isn’t always an easy task and you’ll often need to make tough choices at both a strategic and operational level to optimise your sales. Remember those…
When’s the best time to start selling?
Short answer: The best time was yesterday, so if you’re too late then start today. This is a discussion we’ve heard a few times recently. It’s often asked in the context of a new product…