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Being a sales manager requires effort. It means joining the dots between your business strategy, sales plan and sales activity. It means knowing which sales goals to aim for, and […]

Two key measures that relate to customers are cost of acquisition and customer lifetime value. The first a measure of the total cost of attracting and converting new business. The […]

Sales objections aren’t always what they seem. A lack of immediate agreement to buy does not automatically mean “No”. It might mean “I have another question you’ve not answered yet” […]

How a focus on skills delivers goals Every WHAT needs a HOW Whether you succeed in achieving your goals. Whether you successfully pivot your business, or whether you struggle to […]

Using the sales funnel to ensure your sales activity delivers your sales growth It’s one thing to have an aspirational target for the turnover of your business. It’s quite another […]

An extraordinarily valuable question to have answered in all kinds of situations. On the top of a mist-laden moor when the footpath signs have long-vanished and the sarnies have all […]

Getting the best from training is more than just making the booking and hoping for the best.  All training has a cost attached to it.  There’s the obvious financial one […]

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