What is Value-based selling?

value-based selling the shop window

You’ll probably have a very accurate idea about what your business costs you. The bricks and mortar (or your desk, laptop, printer and supply of chocolate Hob Nobs) Your people – either on your payroll or as associates or suppliers. Your manufacturing, purchasing or tech development costs. What you spend on marketing your business and…

Read More

How to use questions to improve the skills of your sales team

Sales Teams like sleeping dogs

You’re busy, it’s been a long day and another sales-person is asking for guidance or help. Is answering your sales team’s questions a good thing to do or not? And what’s the alternative? Does it save you time to jump straight to the answer?  Undoubtedly in that moment it does – and if you’ve been around…

Read More

How to get sales recruitment right

butterfly of sales recruitment

How to create an effective sales recruitment process to bring a new salesperson into your business. Be certain what kind of salesperson you want. There are different types, and they require a different mix of skills and attributes. You can read more about this in our March blog – ‘How do I recruit the right…

Read More

How to be an effective sales manager

Flamingos sales manager post

Being a sales manager requires effort. It means joining the dots between your business strategy, sales plan and sales activity. It means knowing which sales goals to aim for, and which sales people to recruit. It means keeping a number of plates spinning at the same time. You’re the owner, the founder, the mender-in-chief. The…

Read More

Acquiring new business

New Business - Chinese lanterns for sale

Two key measures that relate to customers are cost of acquisition and customer lifetime value. The first a measure of the total cost of attracting and converting new business. The second a measure of how well and for how long you retain them. And as a result, the value of the total business they afford…

Read More

Overcoming sales objections

Overcoming objections

Sales objections aren’t always what they seem. A lack of immediate agreement to buy does not automatically mean “No”. It might mean “I have another question you’ve not answered yet” Learning to embrace sales objections rather than fear them can make all the difference to whether you win a sale or let an opportunity slip…

Read More

How do I develop the sales skills of my team?

sales skills - Duck on a agility course with a sheep dog

The shape of your sales team and the mix of sales skills needed must reflect your business and the clients you serve. Where and how you invest in developing your salespeople will also be unique to you. Making the wrong choice offers a plethora of bespoke ways of wasting your time and money on the…

Read More

How do I recruit the right salesperson?

recruit - PushmiPullyu

There are lots of people in sales roles, but not all will or should be the salesperson you recruit. Recruitment takes your time, effort and money. So how do you ensure that the right salesperson joins your business? ‘Sales’ is an all encompassing generalised term, but look closer and the distinctions between sales roles are…

Read More

Achieving sales goals

A lone runner in the desert

How a focus on skills delivers goals Every WHAT needs a HOW Whether you succeed in achieving your goals. Whether you successfully pivot your business, or whether you struggle to keep things on track – your personal impact upon WHAT your business achieves is defined by HOW you go about it. Are your goals SMART?…

Read More

How to buy the right sales training for your business

sales training - pondering while looking out over a lake

Choosing the right sales training for your business is a real challenge. Search for ‘Presenting Skills’ in Google and the pages of offers and companies go on and on and on. We did, and Google reported is has 246 Million results for you to choose from! How are you finding training options for your business?…

Read More

Driving growth with sales activity

growth - Waterfall funnels water

Using the sales funnel to ensure your sales activity delivers your sales growth It’s one thing to have an aspirational target for the turnover of your business. It’s quite another to understand and execute the sales activity required to achieve that. What is your sales funnel? This is where a sales funnel comes in. This…

Read More

Getting the best results from employing consultants

sleeping owls - consultants

Inviting a consultant into your business is a big commitment. Even more so if a whole gang arrive together.  Not business as usual It’s Monday, it’s 9am and already you’ve got a faulty printer, a production issue, one late order urgently awaiting a courier, and six new customer enquiries looking back you from your inbox.…

Read More