Pricing
What is Value-based selling?
You’ll probably have a very accurate idea about what your business costs you. The bricks and mortar (or your desk, laptop, printer and supply of chocolate Hob Nobs) Your people – either on your payroll or as associates or suppliers. Your manufacturing, purchasing or tech development costs. What you spend on marketing your business and…
Read MoreStealthflation means consumers have to brace themselves for hidden price increases.
Recession is always a time for businesses to reposition themselves as consumer champions. Tesco made a pre-emptive strike last month, demanding that suppliers contribute towards (or pay for) their latest round of price cuts. In parallel with this there are some big inflationary drivers too. We’ve managed to avoid too much mention of the B…
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