Why you’re losing out on revenue if you don’t use Good, Better, Best pricing

GBB is a way of structuring your pricing so you have an offer for everyone. UK supermarkets are experts in this, appealing as they do to a wide range of shoppers.

If you shop for a pie in Sainsburys there’s an entry level offer, either under the Value or Stamford Street brand. Then there will be a Sainsburys offer at maybe twice the price. Then if you want to indulge yourself you have the Taste The Difference option at twice the price of the mainstream offer…or four times the base price.

How do you increase value for customers in 2023?

Times are challenging – there’s no surprise in that news. And the messaging everywhere is about ‘value’. Adverts for products and services claiming to be ‘better value’ compared either to a former version of themselves, or their competition. When trying to increase value for customers, what exactly constitutes value in the first place…is it the…

What is Value-based selling?

You’ll probably have a very accurate idea about what your business costs you. The bricks and mortar (or your desk, laptop, printer and supply of chocolate Hob Nobs) Your people – either on your payroll or as associates or suppliers. Your manufacturing, purchasing or tech development costs. What you spend on marketing your business and…

Stealthflation means consumers have to brace themselves for hidden price increases.

Stealthflation, what is it and what does it mean for your customer?

Recession is always a time for businesses to reposition themselves as consumer champions. Tesco made a pre-emptive strike last month, demanding that suppliers contribute towards (or pay for) their latest round of price cuts. In parallel with this there are some big inflationary drivers too. We’ve managed to avoid too much mention of the B…