What is Value-based selling?

value-based selling the shop window

You’ll probably have a very accurate idea about what your business costs you. The bricks and mortar (or your desk, laptop, printer and supply of chocolate Hob Nobs) Your people – either on your payroll or as associates or suppliers. Your manufacturing, purchasing or tech development costs. What you spend on marketing your business and…

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How do you give feedback to sales people?

How to give feedback to sales people

This is a question that’s come around a number of times just recently. It’s perhaps revealing that it rarely shows up as a question about “building a buzzing sales team” or “getting the very best out of” someone. When people pose this challenge it’s much more likely to be presented as a management headache: My…

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One small business on the road to net zero

Net Zero carbon emissions B Corp small business

March was B Corp month, but you might not have noticed. It was planned as a month of celebration for a rapidly growing global movement, but with events in Ukraine it took on a more muted approach. March is also our year end, when we review results for last year and set growth targets for…

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When’s the right time to create a business strategy?

This question came up with clients a couple of times in February. This challenge is especially acute as 2022 kicks off with so many uncertainties. Many organisations have seen their “known knowns” torn apart in the last two years. Brexit was followed by the pandemic, which in turn has been eclipsed by a brutal war…

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Are you easy to buy from?

“Please take my money, I really want to spend it with you. Honestly I do…despite how difficult you’re making this” Our on-going game of Snakes and Ladders in trying to get fibre optic installed, highlights the stark contrast between a business that’s able to expensively and constantly market and sell to customers; and those that…

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The danger of absorbing inflation into price

Last week that dreaded message popped up on my dashboard: Warning! Tyre pressure alert! Just a few days earlier I’d topped up the air so this one looked like being a slow puncture. Yes, there was enough air to get home, but the diary was packed for the next 48 hours with little chance of…

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Client success story – Care Homes

How to make sales work in a care homes

Our client ran a group of care homes in the midlands and southeast. The business was well-established, but Covid had impacted occupancy rates and staff patterns had been disrupted. They had completed some mystery sales calls and had concerns about how their homes were represented to potential clients: Enquiries were handled in an inconsistent way,…

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The Face Race. Where next for hybrid sales?

Have you played the new etiquette game yet? You’re meeting someone for the first time in a while and handshaking seems a bit uncertain whilst bumping elbows all feels a bit artificial. Then you meet a friend in a pub and before you know it you’re in a good old-fashioned hug. Weird eh? It’s easy…

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How to use questions to improve the skills of your sales team

You’re busy, it’s been a long day and another sales-person is asking for guidance or help. Is answering your sales team’s questions a good thing to do or not? And what’s the alternative? Does it save you time to jump straight to the answer?  Undoubtedly in that moment it does – and if you’ve been around…

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How to get sales recruitment right

butterfly of sales recruitment

How to create an effective sales recruitment process to bring a new salesperson into your business. Be certain what kind of salesperson you want. There are different types, and they require a different mix of skills and attributes. You can read more about this in our March blog – ‘How do I recruit the right…

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How to be an effective sales manager

Being a sales manager requires effort. It means joining the dots between your business strategy, sales plan and sales activity. It means knowing which sales goals to aim for, and which sales people to recruit. It means keeping a number of plates spinning at the same time. You’re the owner, the founder, the mender-in-chief. The…

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Acquiring new business

New Business - Chinese lanterns for sale

Two key measures that relate to customers are cost of acquisition and customer lifetime value. The first a measure of the total cost of attracting and converting new business. The second a measure of how well and for how long you retain them. And as a result, the value of the total business they afford…

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