Driving growth with an effective sales funnel

Using the sales funnel to ensure your sales activity delivers your sales growth It’s one thing to have an aspirational target for the turnover of your business. It’s quite another to understand and execute the sales activity required to achieve that. What is your sales funnel? This is where a sales funnel comes in. This…

Getting the best results from employing consultants

Inviting a consultant into your business is a big commitment. Even more so if a whole gang arrive together. Not business as usual It’s Monday, it’s 9am and already you’ve got a faulty printer, a production issue, one late order urgently awaiting a courier, and six new customer enquiries looking back you from your inbox.…

Getting the best from sales training

Sales training is more than just making the booking and hoping for the best. All training has a cost attached to it. There’s the obvious financial one if you appoint an external training business to support you. There’s also the opportunity cost of asking your people to leave their day jobs and spend time doing…

External sales support, do you need it?

How do you choose what kind of sales support you need? Sales support varies widely – from sales training programmes via coaching and mentoring, to tailored consulting and beyond. There are pros and cons for business owners, and it’s a puzzle where to begin and who to speak with. One consideration when selecting sales support…

Waitrose starts a quiet revolution by featuring B-Corp range

b-corp companies Innocent, Pukka, Ella's Kitchen and Ecover

Waitrose is perhaps the last of the major retailers you’d expect to start a revolution. Yet occasionally they lead on something really innovative. In the words of The Beatles: You tell me that it’s evolution. Well you know we all want to change the world. It should thus be no surprise that Waitrose’s new initiative…