Why your sales plan isn’t a sales plan (and how to write one that is)

scrabble blocks with the word planning on a pink and green background - sales plan

Most business leaders have a sales plan. Some are detailed forecasts. Others live “in my head”. And plenty are just targets dressed up as plans. This post sets out the six things that turn a growth number into a real sales plan, with side-by-side examples of the difference. Because the target is your destination. The plan is your route map.

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Summers are getting longer. Your sales pipeline isn’t.

Long hot summer

With summer in full swing, sales pipelines are quietly grinding to a halt — and this piece makes the case for not letting it happen. Between record heat, the World Cup, and school holidays, there’s every temptation to coast until September. But with half the year already gone and December offering little relief, that leaves a very narrow window to hit revenue targets.

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Why it’s so hard for business owners to diagnose sales problems

Most small business owners know something’s not working in their sales — they just can’t pinpoint what. When you’re deep in the day-to-day, it’s hard to see clearly. This guide walks through how to diagnose sales problems in your small business, why more activity rarely fixes them, and the simple diagnostic approaches that actually move the needle.

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Time to Value: Why clients question the value you deliver. And how to fix it

You delivered great work. So why is your value still being questioned? For many B2B service businesses, this is where things start to unravel. The project lands, the work was delivered, and the client was satisfied. But a few months later, the relationship feels fragile. Procurement starts asking harder questions. A competitor appears with a…

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Tech sales as the Growth Engine

Sales and revenue are the engine of growth. The product roadmap is the destination. What happens when tech businesses apply more sophistication to the destination than to the engine that funds it? Discovery: the comfortable lie in tech sales Tech sales’ favourite illusion: “We’ve done Discovery.” Most tech sales teams will tell you they’re good…

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What’s going to drive sales success in 2026?

After a long, hot summer, schools are finally back. B&Q is ripping out lawnmower displays to make space for Christmas lights. September means work is back, and for many it’s time to start planning for 2026. What are going to be the big sales trends that drive success in the coming year? Business Confidence With…

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