Is B Corp certification greenwashing?

We’ve now been a B Corp for four years so this is a subject close to our hearts and one we’re open to debating. What is greenwashing? According to Wikipedia: Greenwashing is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an…

What is sustainable selling?

You might think this is about selling sustainability. Maybe you imagine sustainability consultants who help organisations build their green plans. Or you think of companies selling composting boxes or green bins. But sustainable selling isn’t about what you sell. It’s about how you do it. It’s ensuring that your sales capability is sustainable over time.…

How small businesses can drive sustainable impact. Part 2: Community

We wrote last month about the climate crisis and how it’s difficult to know where to start in fixing the problem. For many businesses, community is at the opposite end of the scale. Most organisations already run support schemes for their employees or help local charities. This stuff has been going on for years. Building…

How small businesses can drive sustainable impact. Part 1: The environment

“I am only one, but I am one. I cannot do everything, but I can do something. And because I cannot do everything, I will not refuse to do the something that I can do.” – Edward Everitt Hale The climate crisis is a topic of such immensity it’s tempting (and justifiable) to give up.…

We go beyond… the bottom line | B Corp

One of the hardest questions we’re asked is why we became a B Corp. You sense people expect an epiphany moment. A life-changing story about the do or die moment when we walked out of a high-flying job because we couldn’t live the company values. OR holding our first grandchild and realising the importance of…

Why being a B Corp is important to us

A B Corp certification is given to businesses, committed to promoting social and environmental change through positive business practices. Read the post to find out why it’s so important.

One small business on the road to net zero

Net Zero carbon emissions B Corp small business

March was B Corp month, but you might not have noticed. It was planned as a month of celebration for a rapidly growing global movement, but with events in Ukraine it took on a more muted approach. March is also our year end, when we review results for last year and set growth targets for…