Five ways to motivate a sales team in 2024

Every business wants a motivated sales team but what makes this even more important in 2024? Three things stand out as being unusual in the coming year: You might argue good sales people shouldn’t need motivating, so let’s start there. Remove the piss-off factors Really this shouldn’t need writing, but the reality in many sales…

7 tips for successful sales pitches

When it comes to successful sales pitches, there are some components that should show up every time. You need confidence and enthusiasm. You need to know what your message is and who your audience is. And you need to look the part and have the right tools or materials to convince the listener. For this…

What are the benefits of a part-time Sales Director?

Many growing businesses don’t consider the advantages of hiring a part-time Sales Director. Business owners think of employing a Sales Director as a binary decision: when we’re big enough I can employ a Sales Director. Until then I’ll manage without. The problem is, this is not how your customers behave. As your business grows there’ll…

Three steps guaranteed to boost sales team effectiveness

If you’re really short on time, the ways to boost sales team effectiveness can probably be summarised in three words: Direction, leadership and skills. Business owners often stress about recruiting the right sales person – then spend more time worrying about whether they’ve done the right thing. Yet in our experience the biggest determining factor…

How to choose the best psychometric profiling tool for your team

Many large organisations use psychometric profiling tools nowadays. If you’re an employee you might have been asked to complete a number of them on different occasions! But if you’re in control of your company budget and responsible for people outcomes how do you choose the best one? We’re very clear that the worst profiling tool…

What sort of sales training does my business need?

It’s surprising how often companies decide they need sales training before answering this key question. In many ways the decision is a no-brainer: Good sales training helps you engage better with customers and it helps motivate and keep great sales people. So budget time comes around again and everyone agrees “sales training” is something that…

5 mistakes that lead to unsustainable sales deals

Sustainable selling is something we frequently speak about. Why is that? It’s because sales is a specialism that’s full of people offering quick fixes, which can result in unsustainable sales. Search Google for sales questions and you’ll find plenty of “clever” questions designed to manipulate customers. Not to mention the countless lead gen businesses promising…

Moving sales from an artform to a science

Successful selling. Is it about working alongside someone and collaborating on solutions, or is it about getting them to do what you want? Is it about helping them or manipulating them? We hear both of these views and there are believers in both approaches. Nor is it easy to draw the line between these styles.…

Lead gen – 7 reasons you should avoid spending money on it

Once upon a time, in a land far, far away, there was a small wooden cottage in a forest. This was home to the sales fairy. Thanks to the internet the sales fairy was able to sell lead gen services to hopeful business owners. Signing them up to unapproved mailing lists she was able to…

Do I need a coach or a mentor?

Coaching or mentoring These are different, but often discussed in the same context. Both focus on helping you develop and grow but they do it in different ways. Understanding this will help you to decide whether you need a coach or a mentor. Coaching is more likely to be question-based, content-free and agnostic. It provides…

What’s a sales culture and how do I get one?

Building a strong sales culture is critical to building a successful business. But it’s much easier said than done. Sales culture isn’t really about sales; it comes from a combination of leadership and teamwork. In this blog post, we’re exploring ‘what’s a sales culture and how can you build one in your business?’. Perhaps the…

5 steps to building a high-performing sales team

Have you ever baked a cake? A few people who are expert bakers can throw together a few ingredients and come up with something sweet and fluffy in a matter of minutes. Most of us, though, need to follow a recipe. That recipe tells us what the component parts are and in what order to…