Posts Tagged ‘sales process’
Acquiring new business
Two key measures that relate to customers are cost of acquisition and customer lifetime value. The first a measure of the total cost of attracting and converting new business. The second a measure of how well and for how long you retain them. And as a result, the value of the total business they afford…
Read MoreFeedback is a Gift
Over the last 12 months we’ve completed a number of 360-degree feedback for senior people across a number of different business sectors. All lead others. All set the agenda for where others are headed. All have a significant and wide-ranging impact, and all commissioned their own feedback. None of it was hoisted upon them as…
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