AI in sales. Opportunity or threat?

Sales leaders are feeling the squeeze: deals are slowing, buyers are harder to reach, and the sales process is getting more complex by the day. But the real risk? While many mid-sized businesses are still dabbling with AI to tidy up emails, enterprise competitors are using it to win revenue.

This blog breaks down what’s actually happening in the market, why AI is no longer optional in sales, and how growing businesses can use it to compete — and win — in 2026. If you’re wondering whether AI is an opportunity or a threat, the answer is simple: it depends on how fast you move.

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What’s going to drive sales success in 2026?

After a long, hot summer, schools are finally back. B&Q is ripping out lawnmower displays to make space for Christmas lights. September means work is back, and for many it’s time to start planning for 2026. What are going to be the big sales trends that drive success in the coming year? Business Confidence With…

Crush sales slumps: Accelerate growth in a flat market

A graph showing increasing sales in a flat market

So many people are reporting to us that sales are slow at the moment. It feels like we are in a flat market. Not necessarily bad sales figures, just endless delays in getting to a Yes. “I sent over a quote last month and I’ve heard nothing” “The decision is stuck with an internal committee”…

Will AI replace sales people?

That’s the sort of lazy headline AI would write isn’t it! Clickbait that’s intended to provoke. Take out “sales people” and you could insert any other profession to attract a different group of scrollers: You get the picture. Returning to the headline: Why does it need to be binary? Video didn’t kill the radio star,…

What’s it like to be part of a winning sales culture?

This is Sales Untangled Co-Founder, Martin’s story on sales cultures… “It was the early 90s and the afternoon sun was beating down as I floated on my back in the hotel pool. I vividly remember looking up at the neon hotel sign and thinking: Wow! How did a boy from East Hull end up here:…

Building a sales pipeline through referrals

“Do you help with lead gen?” This is a question that always makes us pause. The outcome of successful lead gen is more sales…but surely it’s a marketing activity isn’t it? Similarly, there’s often questions around whose job it is to gain referrals and introductions. If you read marketing textbooks they’ll tell you marketing is…

Does every business need a sales pipeline?

Part of our Sales Untangled promise is to make business simple. So whenever this question gets asked we’re always willing to listen to why the questioner thinks their business can manage without one. [Note: This is a topic where terminology varies. For the purpose of this article we’re using the terms sales funnel and sales…

Untangling Sales Enablement

I spent many years in key account management for the UK’s biggest consumer goods companies. The first time I was asked to present recommendations for a major retailer’s range review I was completely stumped. How were you supposed to approach that? Asking my colleagues, I was advised to simply present each of my brands in…

What is your ideal selling style?

Are you having trouble figuring out your ideal selling style? You won’t be on your own if you’re a bit uncomfortable about selling. Let’s be honest, sales has lots of negative connotations. The Hollywood portrayal of sales is always the brash, win-at-all-costs mentality. Think of the Wolf of Wall Street or Richard Gere in Pretty…

Five top tips for growing sales in 2024

“It’s got to be better than last year, hasn’t it?” That’s what we said at the end of 2020. And 2021. And again a year ago! One day the business environment will really bounce back. But as we look ahead to 2024 it feels like one of those occasions when you hope for the best…

How do I find the time for a Sales Mentor?

When it comes to working with a Sales Mentor, you might have many unanswered questions such as will they make me more efficient? What service do they actually offer? And what will I need to do when working with one? That’s why in this post we’re diving into all things Sales Mentors to explore how…