Posts Tagged ‘customer journey’
What’s Customer Lifetime Value and why is it important?
Sometimes, companies will be all over you when you’re making your initial purchase but will disappear as soon as you’ve made your decision to buy. This may be because they don’t understand the importance of customer lifetime value.
Read MoreAre you easy to buy from?
“Please take my money, I really want to spend it with you. Honestly I do…despite how difficult you’re making this.” Our on-going game of Snakes and Ladders in trying to get fibre optic installed, highlights the stark contrast between a business that’s able to expensively and constantly market and sell to customers; and those that…
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