What is sustainable selling?

You might think this is about selling sustainability. Maybe you imagine sustainability consultants who help organisations build their green plans. Or you think of companies selling composting boxes or green bins. But sustainable selling isn’t about what you sell. It’s about how you do it. It’s ensuring that your sales capability is sustainable over time.…

What’s Customer Lifetime Value and why is it important?

Sometimes, companies will be all over you when you’re making your initial purchase but will disappear as soon as you’ve made your decision to buy. This may be because they don’t understand the importance of customer lifetime value.

How to attract the right customers for your business

Identifying and attracting the right customers for your business isn’t always an easy task and you’ll often need to make tough choices at both a strategic and operational level to optimise your sales. Remember those grammar tests you were set at school? The ones where you completely changed the meaning of a sentence by emphasising…