5 questions to answer before employing a Sales Mentor

Most business owners are not sales experts. AND most business owners will never pay for sales advice or a Sales Mentor. Is this the most damaging equation in your business today? The first part of the equation is perfectly understandable. When people leave education their career usually introduces them to something they are good at…

How to get the best out of a mentoring Discovery call

Discovery calls are often used by mentors or consultants to better understand your current situation. They also act as a “getting to know you” experience in which you can both work out whether you get on together or not. The mentor will want to understand whether they can really help you or not. Though some…

How do I find the time for a Sales Mentor?

When it comes to working with a Sales Mentor, you might have many unanswered questions such as will they make me more efficient? What service do they actually offer? And what will I need to do when working with one? That’s why in this post we’re diving into all things Sales Mentors to explore how…

The importance of customer loyalty and how to measure it

If sales measures had a Greatest Hits catalogue then customer loyalty would be the one everyone is singing along to. Customer loyalty is the banger that keeps everyone singing long after the band have left the stage. Customer loyalty is what gets you more deals, at higher prices, at a lower cost of acquisition. It’s…

How do you increase value for customers in 2023?

Times are challenging – there’s no surprise in that news. And the messaging everywhere is about ‘value’. Adverts for products and services claiming to be ‘better value’ compared either to a former version of themselves, or their competition. When trying to increase value for customers, what exactly constitutes value in the first place…is it the…

Do I need a coach or a mentor?

Coaching or mentoring These are different, but often discussed in the same context. Both focus on helping you develop and grow but they do it in different ways. Understanding this will help you to decide whether you need a coach or a mentor. Coaching is more likely to be question-based, content-free and agnostic. It provides…

How to be an effective sales manager

Being a sales manager requires effort. It means joining the dots between your business strategy, sales plan and sales activity. It means knowing which sales goals to aim for, and which sales people to recruit. It means keeping a number of plates spinning at the same time. You’re the owner, the founder, the mender-in-chief. The…