Influencing customers without pitching

Why? You might ask ? When it comes to influencing customers without pitching, just think – how many times have you met someone at a networking or business event and been forced to listen to them drone on about how important they are? At what point did you mentally switch off and start looking for…

Lead gen – 7 questions to consider before you invest in lead gen

Once upon a time, in a land far, far away, there was a small wooden cottage in a forest. This was home to the sales fairy. Thanks to the internet the sales fairy was able to sell lead gen services to hopeful business owners. Signing them up to unapproved mailing lists she was able to…

Do I need a coach or a mentor?

Coaching or mentoring These are different, but often discussed in the same context. Both focus on helping you develop and grow but they do it in different ways. Understanding this will help you to decide whether you need a coach or a mentor. Coaching is more likely to be question-based, content-free and agnostic. It provides…

5 ways to increase sales for 2023

We’re now at that time of year when leaves are tumbling from the trees. Clocks have gone back and you can count the days down to Christmas. It’s not the time to talk about your “beach-ready” body. But it is the time to think about your sales priorities for the new year and how you…

Where does marketing stop and sales start?

This is one of the most important handover points to get right in any company. But the boundaries are really fuzzy. How many times have you heard comments like this? “We could improve performance if only Sales followed up on the leads we give them” “We could grow sales if only Marketing gave us decent…