How to get sales recruitment right

butterfly of sales recruitment

How to create an effective recruitment process to bring a new salesperson into your business. Be certain what kind of salesperson you want. There are different types, and they require a different mix of skills and attributes. You can read more about this in our March blog – ‘How do I recruit the right salesperson?‘…

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Acquiring new business

Chinese lanterns for sale

Two key measures that relate to customers are cost of acquisition and customer lifetime value. The first a measure of the total cost of attracting and converting new business. The second a measure of how well and for how long you retain them. And as a result, the value of the total business they afford…

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Achieving sales goals

A lone runner in the desert

How a focus on skills delivers goals Every WHAT needs a HOW Whether you succeed in achieving your goals. Whether you successfully pivot your business, or whether you struggle to keep things on track – your personal impact upon WHAT your business achieves is defined by HOW you go about it. Are your goals SMART?…

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Driving growth with sales activity

Waterfall funnels water

Using the sales funnel to ensure your sales activity delivers your sales growth It’s one thing to have an aspirational target for the turnover of your business. It’s quite another to understand and execute the sales activity required to achieve that. What is your sales funnel? This is where a sales funnel comes in. This…

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Getting the best results from employing consultants

sleeping owls

Inviting a consultant into your business is a big commitment. Even more so if a whole gang arrive together.  Not business as usual It’s Monday, it’s 9am and already you’ve got a faulty printer, a production issue, one late order urgently awaiting a courier, and six new customer enquiries looking back you from your inbox.…

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Getting the best from sales training

a scoreboard

Sales training is more than just making the booking and hoping for the best.  All training has a cost attached to it.  There’s the obvious financial one if you appoint an external training business to support you. There’s also the opportunity cost of asking your people to leave their day jobs and spend time doing…

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Choosing the best support for your business growth

SME sales support choices

How do you choose what kind of sales support you need? Business support varies widely – from sales training programmes via coaching and mentoring, to tailored consulting and beyond. There are pros and cons for business owners, and it’s a puzzle where to begin and who to speak with.  One consideration is cost, however, the…

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Waitrose starts a quiet revolution by featuring B-Corp range

b-corp companies Innocent, Pukka, Ella's Kitchen and Ecover

Waitrose is perhaps the last of the major retailers you’d expect to start a revolution. Yet occasionally they lead on something really innovative. In the words of The Beatles: You tell me that it’s evolution. Well you know we all want to change the world. It should thus be no surprise that Waitrose’s new initiative…

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