Two key measures that relate to customers are cost of acquisition and customer lifetime value. The first a measure of the total cost of attracting and converting new business. The […]
Category: Growth
How a focus on skills delivers goals Every WHAT needs a HOW Whether you succeed in achieving your goals. Whether you successfully pivot your business, or whether you struggle to […]
Using the sales funnel to ensure your sales activity delivers your sales growth It’s one thing to have an aspirational target for the turnover of your business. It’s quite another […]
Inviting a consultant into your business is a big commitment. Even more so if a whole gang arrive together. Not business as usual It’s Monday, it’s 9am and already you’ve […]
Getting the best from training is more than just making the booking and hoping for the best. All training has a cost attached to it. There’s the obvious financial one […]
How do you choose what kind of support you need? Business support varies widely – from sales training programmes via coaching and mentoring, to tailored consulting and beyond. There are […]
Waitrose is perhaps the last of the major retailers you’d expect to start a revolution. Yet occasionally they lead on something really innovative. In the words of The Beatles: You […]