Acquiring new business

Chinese lanterns for sale

Two key measures that relate to customers are cost of acquisition and customer lifetime value. The first a measure of the total cost of attracting and converting new business. The second a measure of how well and for how long you retain them. And as a result, the value of the total business they afford…

Read More

Overcoming sales objections

heard of bison

Sales objections aren’t always what they seem. A lack of immediate agreement to buy does not automatically mean “No”. It might mean “I have another question you’ve not answered yet” Learning to embrace sales objections rather than fear them can make all the difference to whether you win a sale or let an opportunity slip…

Read More